Overview
Topline metrics across all of najell.com
Sessions by Category over Time
A visit is counted under every category it viewed — one that saw both a Move page and a Home page appears in both lines, so the categories add up to more than the total. The Trends tab counts each visit once, by the page it landed on, so its category figures run lower. Both are right; they answer different questions.
Revenue by Category
Revenue by Category over Time
Revenue here is classified by the products actually purchased (item-level GA4 data, category rules from config). "Other" = gift cards plus products not yet matched by a rule — new keywords are added on the Category Rules page. Tracked revenue (GA4) — actual sales in the order database are higher, since purchases from visitors who decline tracking never reach GA4.
Trends
Sessions and bounce rate on the same timeline, so a swing in traffic quality is visible at a glance. Follows the period selector at the top.
Categories
Drill into top pages per product category
Top pages
Channels
Tick channels to compare how they have moved over time. Open one to see the sources inside it.
Sessions over time
Select channels from the list below to plot them here
Markets
Performance by country
Blog translations
For every blog article, which languages have a translated page and where each one lives. Read-only — rebuilt automatically each night.
Page lookup
Traffic, markets and revenue for any URL on najell.com — not just blog articles.
Contains catches every language version at once (searching easy-sling finds /easy-sling, /de-de/easy-sling, …). Follows the period selector at the top.
Insights
Slice by country, source, medium, and category — then view their trend
Sessions over Time
Select rows from the table to plot their trend